Chris had been searching for a decent cup of camp coffee ever since he bought his first tent. Aero Press and French Press attachments are great, but they are bulky and quite messy. When you cut half your toothbrush off, it's hard to justify bringing your Aero Press! Chris wanted an instant coffee for his longer trips that actually tasted like a cup of coffee. After trying over 50 different brands and reading more about how other people were in the same boat, he decided to create what we were all looking for. Instant coffee focuses on convenience and not taste in order to keep prices low and produce in bulk. The instant coffee industry brews large batches of low quality coffee beans. Chris found an instant coffee maker and was willing to experiment with smaller batches of high-quality specialty brewed coffee and that's where the magic happened. Once he settled on a brew that was high quality and tasted like it came from a specialty coffee shop, Campcraft Coffee was born.