The story of UnTapped began with a bike and a pair of skis. UnTapped Maple co-founders (professional cyclist Ted King and the Cochran family of professional alpine skiers) naturally gravitated to the organic simplicity of maple syrup. Not for any gimmick or flashy advertising, but simply because maple syrup truly worked for their energy needs. With their collective understanding of the natural, viable energy of maple syrup, they started UnTapped in late 2013.
Maple syrup is low glycemic and provides prolonged, sustained energy rather than offering a quick burst and subsequent crash like many adulterated sports sweeteners. Maple syrup contains calcium, riboflavin, manganese, zinc, and potassium which promote muscle recovery and help prevent cramping. Maple syrup also contains amino acids and more than fifty antioxidants. Maple syrup is water soluble which makes it easy to digest, quick to absorb (no more gut-rot from downing chemical-laden energy gels!).