Bret Wiest had the idea for Tioga Rise while on an Idaho backcountry elk hunting trip in 2016. Bret and Jimmy McKinney officially launched the company in June of 2018. Bret wanted better tasting instant coffee in a light and portable package. He also wanted his coffee to come from a company that supported hunting and fishing. Tioga Rise is made from 100% arabica beans, dissolves in hot or cold water, and comes in waterproof single serve packets. Like Alpen Fuel, Tioga Rise supports Backcountry Hunters and Anglers, as well as other grassroots conservation groups.